Want proof? Check out the Etsy Blog . It has incredible engagement and great advice. Plus, Etsy consistently celebrates its community — both its creators and its customers.
You'll notice that Etsy uses multiple categories to appeal to different segments of its audience, from a "Featured Shops" column to DIY tips articles.
13. Stay up to date with what's happening in the world for contextual marketing
Let's discuss news shooting briefly . It is the practice of taking a news topic and the placement industry treats it as something new.
The most famous example is Oreo cookies. During the 2013 Super Bowl blackout, the company tweeted:
eCommerce Marketing - Contextual Marketing
It received almost 15,000 retweets and was mentioned all over the news.
The main thing is that you have taste, you can stay up to date with the latest news and trends and use them in smart e-commerce marketing assets.
14. Create an Amazing Lead Magnet to Get More Leads for Your E-Commerce Business
If you think lead magnets are only for service and information companies, think again. Like blogs, lead magnets help integrate customers deeper into your business and encourage them to buy.
For example, if you sell kitchen gadgets, you could create a guide that describes 15 creative uses for a blender or other gadget.
However, the content must be valuable and actionable - illustrations, recipes and anything else that can provide additional value to the reader.
Then , use Hello Bar for advertising.
Create an Amazing Lead Magnet to Get More Leads for Your Ecommerce Business
Easy, right?
You may also like:
21 Proven Exit Popup Formulas That Will Increase Your Conversion Rate
Hello, new templates! Introducing the latest templates from the Hello Bar email collection
15. Consider using free shipping
Free shipping is another good incentive to use in your eCommerce marketing assets. Think about it. People can buy things in their own cities and not pay for shipping. Why would they add $10 to their whatsapp japan number bill if they don’t need it?
Add a minimum purchase price to your free shipping offer to reduce costs. More sales will offset your shipping costs.
16. Using videos to help your customers “visualize” your products is a great ecommerce marketing idea.
Video is becoming one of the most powerful marketing assets for all industries, especially e-commerce. Your customers won’t be able to pick up your products from the virtual shelves, but you can provide an explanatory video to make the shopping experience more visual.
Watch one of the latest videos about LG products to understand what works.
You don't have to match the quality of the product, but you can use the format as a guide.
17. Create educational videos on YouTube to create a deeper connection with your audience and potentially capture their emails
How-to videos can also help with eCommerce marketing. You can demonstrate how to use some of your products for specific purposes .
You can also make videos of yourself making recipes with the products you sell. Then include links to the product pages featured in your YouTube description section.
