Continuing with our kitchen theme, would you buy a product presented as follows:
Blender-juicer
Definitely not, huh? It's completely pixelated. It's hard to even tell what it is.
Sharp images are essential for selling e-commerce products. Ideally, you want a plain or white background with no distractions. If your product is small, use a macro lens to get a sharper shot.
19. Create a solid SEO marketing strategy for your eCommerce site
Yes, SEO matters when it comes to eCommerce marketing.
When you search for a product name on Google, you will get a lot of results. You want yours to appear on the first page.
How? Do keyword research. A free tool like Ubersuggest can be incredibly helpful .
Also use relevant keywords and don't forget to add ALT text to your images.
20. Let people create wishlists on your e-commerce site and remind them about it through email marketing
Let people create wish lists on your eCommerce site and remind them about it with eCommerce email marketing.
A wish list allows customers to bookmark items they might want to buy later. While they may not have the money now, they plan to come back at some point.
This is a great way to keep people in the buying circle. You can even send them reminder emails to let them know that there are items on their wishlists or to suggest similar products.
21. Make every effort to optimize your conversion rate to maximize the effectiveness of your e-commerce marketing efforts.
Conversion rate optimization (CRO) refers to the process of optimizing the entire user experience (UX) for conversions. In other words, making conversion as easy and engaging as possible.
This can be done using the top bars.
Make every effort to optimize your conversion rate to maximize the effectiveness of your eCommerce marketing efforts 1
Exit intentions work very well too.
Make every effort to optimize your conversion rate to maximize the effectiveness of your eCommerce marketing.
22. Optimize your eCommerce site
A common problem that we often face on e-commerce sites is the lack of effective navigation. We often find it difficult to find the product we need.
Visit a few major e-commerce sites like Amazon and Wayfair whatsapp korean number to see how they handle navigation. Figure out how to steal their formats and then customize them to suit your needs.
Adding breadcrumbs is a great way to keep people grounded. We use them on our blog here at Hello Bar:
2018 06 14 08 33 12 Email Campaigns 10 Best Practices to Significantly Increase Sales with Email
The more eCommerce optimization you perform, the better your results.
23. Ask your customers to leave reviews for social proof
Have you ever searched an e-commerce site for a specific product and then only clicked on the ones with a certain number of stars?
We do this all the time.
For example, if we search for "fidget spinner" on Amazon, we get many results with different ratings.
Ask your customers to leave reviews for social proof
We can only click on the one with the highest rating.
This is social proof. You can also get social proof through written reviews. Customers are more likely to leave reviews of the products they buy if you specifically invite them to do so.