Nowadays, “the brand” can be a great support for the company, becoming not only the face or presentation of its products, but also one of the fundamental pillars of the company.
With this in mind, it is normal for companies, whether large or small, to invest more and more in branding, or in other words, in improving their online reputation.
To do this, it is essential to have the help of a Brand Manager , who will be the main actor in this process of creating and managing the brand.
1 · What is a Brand Manager?
2 · Characteristics of a Brand Manager
3 · What functions does a Brand Manager perform?
3.1 Create and manage a company's brand or brands and everything related to it.
3.2 Plan and execute branding strategies
3.3 Coordinate and support the different teams that participate in the company
3.4 Manage the brand's presence on social networks
3.5 Manage the budget that is allocated to the promotion of products and the brand
3.6 Know the brand and the company in its entirety
3.7 Analyze the results obtained from marketing india phone number data campaigns and brand strategies
3.8 Provide support during resolution of issues related to the brand or products
4 · Why is a Brand Manager so important in a company? Examples of Brands
4.1 McDonald’s
4.2 P&L
4.3 Sony and Microsoft
5 · Conclusions on the figure of the Brand Manager
· What is a Brand Manager?
The Brand Manager , also known as Brand Manager or in some cases Brand Chief, is responsible for planning and managing a company's brand at all possible levels , as well as the relationships and interactions that are formed around it.
It can also be said that a Brand Manager is the person in charge of planning, developing and executing an appropriate brand strategy for the company.
At this point, it is important to understand that when we talk about a company's brand, we are not just referring to a logo or a name.
And the truth is that both are important, because both the logo and the name are important parts of the brand, to the point where choosing the right name can make a big difference.
Still, it is important to understand that branding goes beyond these two aspects.
A brand manager masters branding perfectly , he knows that it is not only about the quality of a product, it is not only about choosing the right name, the perfect logo or a well-designed image.
A good Brand Manager knows how to handle all possible situations that may arise, managing and collaborating with the work teams that participate in the different processes of the company, in order to create a successful brand image for the public.
