The sales funnel is a metaphor to demonstrate the journey of a common user to become a prospect, buyer and even brand ambassador.
It is represented as a funnel — with the wide part at the top and a narrow base — because the attraction and entry of users will always be greater than the conversion that is carried out .
It is important to note that your content planning should austria email list 860976 contact leads always take into consideration that, even if a large number of people have initial contact with your company, only a small part of this group will be your consumer audience.
At each stage of the sales funnel , the potential consumer has a different mindset , is looking for specific information, and has particular online behavior.
That's why you should focus your content production on each of these parts of the funnel: TOFU, MOFU, and BOFU .
Therefore, you need to know what type of information and content — articles, ebooks, guides, tutorials, webinars, campaigns, and more — are most effective in engaging with your potential customers .
What is the top of the funnel?
The top of the funnel is considered the awareness stage .
This is the widest part of the funnel, where you receive the greatest number of visitors and organic traffic .
In other words, it is the place to spark the interest of the future client .
This awakening is essential for your business, after all, nobody buys anything without having a reason to do so, right?
In this case, the top of the funnel is the space to educate potential buyers, turning them into loyal customers of your brand .
Here you will attract a large number of people who have the possibility of discovering that your product or service may be exactly what they were looking for.
Then, it's clear how important the widest part of the funnel is, right?
What is the importance of the top of the sales funnel?
We have already said that the top is the place where people are attracted, that is, the starting point of any business .
Then, we can highlight some aspects regarding the top of the sales funnel:
