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In this article
Main challenges when implementing Artificial Intelligence for Colombian entrepreneurs
Incentives for Colombian small businesses to adopt Artificial Intelligence
Potential of Artificial Intelligence for Colombian small businesses
Key findings from the second wave of the GoDaddy Colombia 2024 Global Entrepreneurship Survey
In today’s era of digital transformation, Artificial Intelligence (AI) has become an essential catalyst for growth and efficiency.
The second wave of GoDaddy Colombia's Global Entrepreneurship Survey 2024, focused on the use of AI by small businesses, shows that Colombian entrepreneurs are actively adopting AI and defines what role these technologies are playing in the transformation and expansion of their businesses.
This survey, conducted among entrepreneurs and small business owners in Colombia, along with 13 other countries, provides a unique insight into their perspectives on AI technologies, their potential, challenges, and goals for business growth.
Discover the first wave of the GoDaddy Colombia 2024 Global Entrepreneurship Survey, focused on the keys toFemale entrepreneurship in the Colombian market
Main challenges when implementing Artificial Intelligence for Colombian entrepreneurs
Implementing artificial intelligence (AI) in the Colombian business community finland business email list presents a series of challenges that require specific attention and strategies.
As with any emerging technology, small businesses may struggle to adapt to the changing digital landscape.
According to GoDaddy Colombia's recent 2024 Global Entrepreneurship Survey report, 52% of respondents identified staying informed about rapidly evolving technology trends as an anticipated challenge.
Among the most prominent obstacles for companies considering adopting AI are high implementation costs, reported by 37% of respondents. Integration with existing systems is another significant challenge, noted by 28% of respondents. Concerns about a lack of trained personnel also represent a barrier, cited by 18% of respondents. Additionally, 12% express concerns about data privacy and security in relation to AI adoption.
These challenges underscore the need for clear strategies and specific solutions to facilitate the successful implementation of AI in Colombian small businesses.
Incentives for Colombian small businesses to adopt Artificial Intelligence
Despite the challenges, there are numerous incentives for small businesses to embrace artificial intelligence (AI) and reap its benefits. However, half (52%) of small business owners who have yet to implement AI in their businesses say that a lack of awareness about available AI-based solutions is holding them back.
Additionally, the potential costs associated with AI adoption are a significant concern, with 45% of respondents citing this as an impediment. Lack of understanding about how AI could benefit their business is also a major barrier, cited by 36% of small business owners.
These factors highlight the need for increased education and accessible resources so that entrepreneurs can better understand the advantages of AI and how to effectively implement it in their daily operations.
Potential of Artificial Intelligence for Colombian small businesses
Despite the challenges, Colombian entrepreneurs clearly recognize the potential of artificial intelligence (AI).
A vast majority (90%) of small business owners believe AI could have a positive impact on their bottom line, and 82% are confident in their ability to handle AI tools.
This positive attitude towards AI, coupled with a willingness to embrace technological advancements, underlines an optimistic view of AI as a valuable tool to improve the efficiency, productivity and potentially profitability of their businesses. This high level of acceptance reflects their willingness to leverage AI to drive business success.
Additionally, respondents identified key areas where AI could have the greatest benefit to their small business operations.
These areas include marketing (74%), customer service (61%) and business planning and strategy (50%). These results indicate that entrepreneurs see AI as an opportunity to optimize critical aspects of their businesses and remain competitive in the market.
Key findings from the second wave of the GoDaddy Colombia 2024 Global Entrepreneurship Survey
The adoption of artificial intelligence (AI) by small businesses in Colombia is a process that, although full of challenges, also offers countless opportunities. Colombian entrepreneurs recognize the value of AI to transform their businesses, improve efficiency and increase profitability. Despite barriers such as high implementation costs, integration with existing systems and lack of trained personnel, the positive attitude and willingness to embrace technology are prominent.
