1 What is WhatsApp Marketing?
2 Marketing campaigns with WhatsApp Business
3 How to define a marketing strategy through WhatsApp?
3.1 Planning
3.2 Make your WhatsApp known
3.3 Content that engages
3.4 WhatsApp Status
3.5 Responds in real time
3.6 Send messages by segmenting your audience
3.7 You must be original
3.8 Use marketing tools
4 Mistakes to Avoid
4.1 Be careful with the wording
4.2 Don't spam
4.3 Use the professional number
4.4 Be careful with spelling
What is WhatsApp Marketing?
When we talk about WhatsApp marketing we refer to all types of commercial strategies that we carry out through this well-known app , both to sell and promote products, services and our own company.
The advantages of using WhatsApp are many, since through it we indonesia phone number data have a large potential audience , we do not depend on algorithms that give us visibility and there is not much competition currently.
The goal of this article is to get the most out of this messaging platform that currently has billions of users and thus be able to carry out the best possible campaigns.
In addition, carrying out a correct WhatsApp marketing campaign will increase the number of sales, help you organize your time better and acquire new clients.
Marketing campaigns with WhatsApp Business
Everything I've told you is very nice, but the problem is that WhatsApp is designed for personal use without commercial purposes, so it is difficult to carry out complex marketing actions.
That's why its older brother WhatsApp Business emerged.
WhatsApp Business is an application available for iOS and Android that is focused on automating and perfecting your relationship with your customers.
Some of its most important features are the following:
· Broadcast lists: These are groups of contacts to which you can send marketing campaigns. Sending mass WhatsApp messages to these groups is very easy.
· Business Profile: We may create a business profile where we can provide information about our business, such as hours, location, or website address.
· Statistics: We have a section with statistics on the audience penetration of our campaigns.
· Automatic responses: We can configure automatic responses to answer those people who contact us on WhatsApp.
The best thing of all is that it is a totally free tool that you can download from these links:
1. WhatsApp Business for Android
2. WhatsApp Business for iOS
How to define a marketing strategy through WhatsApp?
Therefore, to develop a correct WhatsApp marketing strategy you must do the following:
