If you want corporate communication to flow, you need to define a strategy. Wanting it is not enough.
Look.
If you don't implement any corporate communication plan, information and communication flows will flow through the hierarchy:
Top down (mostly).
From bottom to top.
But little else.
And communication is far more important than bosses bulk sms colombia giving orders to employees and employees communicating results of their actions.
The solution?
What we started the article with: a corporate communication strategy.
In fact, it’s not just us who say it: A McKelsey survey reported that more than 50% of the revenue earned by companies was generated from the same repeat customers. So it’s crucial for business owners to not only focus on attracting new customers but also invest in customer engagement.
This then begs the question: “ How can you turn potential customers into repeat customers and build customer loyalty? ” The answer could lie in something as common as making sure your ducks line up when it comes to your communication.
But how does communication flow seamlessly inside and outside your organization if there’s no clear process? What do you say, to whom, and when? That’s where communication strategy comes into play.
But before we go over the “why” and “how” of corporate communications strategy, you must first locate and define the “what.”
What is Corporate Communication?
In a nutshell, corporate communication defines how a company interacts with its internal and external audiences. Communication is used both inside and outside the company to bridge the gap between management and employees, the company and the public.
