Let's start with a difficult question (even for 2021): Do you prefer email marketing, social media promotion, or working with SMS?
Realizing that it's impossible to resolve a decade-old dispute in israel phone number data a single post, we won't attempt to break the link between email, social media, and SMS. What we can do, however, is outline the advantages and disadvantages of each of these digital marketing strategies and explain which types of businesses would benefit more from each than the others.
Let's dive into today's topic!
1 Email Marketing Overview
1.1 ► Advantages
1.1.1 · Personalization
1.1.2 · Location.
1.1.3 · Demographics.
1.1.4 · Behavior.
1.2
1.2.1 · Customer journey.
1.2.2 · Measurable
1.2.3 · Testing is easy
1.3 ► These are the most common types of email tests that a marketing manager performs before launching a campaign:
1.3.1 · Sender information
1.3.2 · Subject lines
1.3.3 · High return on investment
1.4 ► Disadvantages
1.4.1 · High time consumption
1.4.2 · Experience and practice are required
1.4.3 · Complicated workflow
2 Overview of Social Media Marketing
2.1 ► Advantages
2.1.1 · Millions and millions of users
2.1.2 · Constant engagement
2.1.3 · Insight
2.2 ► Disadvantages
2.2.1 · Expensive implementation
2.2.2 · It is impossible to create long-term advertising strategies
2.2.3 ·The social media audience is sensitive
3 SMS Marketing Overview
3.0.1 · High delivery capacity
3.0.2 · Reliability
3.0.3 · Frankness
3.1 ► Disadvantages
3.1.1 · Authorization must be requested before sending an SMS campaign
3.1.2 · High costs
3.1.3 · Lack of personalization
4 What is best for you?
4.0.0.1
4.0.0.2
4.0.0.3 Translated by Micheli.
Email Marketing Overview
Email marketing has matured into a communication medium with much broader goals than spamming cold sales people left and right. Today, business owners use emails for a wide variety of purposes:
◆ Offer exclusive content only to registered website visitors.
◆ Connect with industry experts, create outreach and PR campaigns.
◆ Assist repeat customers and app users with welcome messages, thank you notes, and other transactional messages.
◆ Ensure the security of application users by sending subscription confirmation messages by email.
With such a wide range of applications, email marketing has a lot to offer business owners. Let’s take a look at the main advantages of this strategy: