Kuita SEO ndiko kugadzirisa peji nechinangwa chekuti injini dzekutsvaga dzinoratidza munzvimbo dzekutanga kune avo vashandisi vari kutsvaga chaizvo ruzivo, sevhisi kana chigadzirwa chinopihwa nesaiti yangu; Izvi ndizvo: mhando traffic! Iyo nuance haisi diki, nekuti kune tenga runyorwa rwenhamba dzenhamba avo vanofunga kuti SEO yakafanana neSearch Engine Positioning ... uye ivo vakarasika: Tsvaga Engine Positioning mhedzisiro yekuita SEO.
Izvozvo zvakati, ndinodawo kujekesa kuti - mumaonero angu - SEO iWeb Analyst, inyanzvi yeKushambadzira yepaIndaneti inokurudzira kana kuita shanduko kuWebhusaiti mushure mekuongorora zviratidzo zvakasiyana zve organic traffic (inobva kune injini yekutsvaga) pamwero. yehuwandu uye - pamusoro pezvose - mhando, uye nechinangwa chekuvandudza kukosha kweizvi zviratidzo.
Hunhu traffic traffic inoramba ichitsvaga saiti kana yasvika; Ndiko kuti, traffic yese isiri mukati me bounce (traffic inongoona peji resaiti mumasekonzi mashoma).
Mune ino positi, ini ndinotsanangura maitiro ekuita iyo chaiyo SEO ongororo yeakakosha mazwi awakawana nawo zvinzvimbo zvakanaka mumainjini ekutsvaga.
Maitiro ekuita chaiyo SEO Ongororo yezvinzvimbo zvako
Kune iyi ongororo yeSeo tichashandisa Google SPREADSHEET:
Ruzivo kubva kuGoogle ANALYTIC, yatichaunza tichishandisa Google Analytics Report Automation (magic) script
Ruzivo rwezvinzvimbo zvekiyi uye mapeji akamisikidzwa (Ini ndinoshandisa WebCEO)
Tinotanga…
1) Isu tinogadzirisa Mubvunzo
Isu tinogadzirira mubvunzo kuGA kuti utiunzire chiyero chebounce yemapeji aunza organic traffic.
BRAND (mumutsara wesefa ) inofanirwa kunge iri generic brand keyword yesaiti.
2) Isu tinounza mapeji ekumhara uye iwo bounce rate
Nemubvunzo wapfuura tichaunza maURL emazwi akakosha akaunza organic traffic (kubva kuGoogle), aine mapeji ekupinda uye akarairwa nenhamba yekushanya kwavakapa, neawo bounce rate inoenderana .
3) URL ine kiyi yako uye chinzvimbo chakawanikwa
Ini ndinowedzera tebhu inonzi 'Positions' kuspredishiti pandinoisa (yakatorwa kubva pachinzvimbo changu chekutevera chishandiso ) mazwi akakosha, zvinzvimbo zvakawanikwa uye peji renzvimbo.
Padivi peruzivo rwandakaisa, ini ndakagadzira koramu yandinodaidza kuti bounce ratevlookup pandichaunza iyo bounce rate ye URL nemurairo .
Formula yaunofanirwa kushandisa muiyo bounce rate column ndeye:
4) Kubvunza kune iyo chaiyo SEO ongororo yemapeji akamira
Iye zvino tinogona kuita ongororo yeSEO chaiyo, nekuti isu tine ruzivo rwese rwunodiwa uye rwakarongeka ku-kushandisa basa remubvunzo reGoogle SPREADSHEET- kukwanisa kunyora mapeji ekumhara atinofanira kutarisa nekuti chiyero chavo chakakwira.
SEO Analysis
Kuti uite iyo chaiyo SEO Ongororo iwe uchafanirwa kutarisa kana iyo peji iri kuunza kushanyirwa ndiyo yakanakira iwo keywords iyo yakagadziridzwa kana kusarudza kana isu tichifanira kushanda pane imwe URL yekutaura kwakataurwa.
Chinofanira kujeka kwauri ndechekuti kubhuroka kwepamusoro imhaka yekuti - pamwe - ruzivo rwunoonekwa nemushandisi pakumhara papeji handicho chavaitarisira kuwana.
Muchidimbu, chinhu chimwe ndechekuzivisa nzvimbo dzakanaka mumajini ekutsvaga, uye imwe ndeye kuve neSEO yakanaka .
