Good keyword research is the foundation for any SEO strategy – after all, the first step to reaching your audience is finding what they’re searching for.
When we think of e-commerce or virtual stores, we see that these words have a great impact on the optimization of product and category pages.
If your business is an e-commerce , we will have some peculiarities and some different ways to find the best keywords to use in our domain.
In general, keyword guides focus on "informational" searches. That is, they belarus email list 135858 contact leads are searches focused on answering the reader's questions, such as "what is it", "how to do it", etc. They also play an important role in e-commerce strategies, especially for brands that invest in content creation and blogs.
In this post about e-commerce, we will focus on the most common search intent for this type of website: “transactional” searches, which are searches focused on the purchase of products or any other type of transaction.
Therefore, keyword research for e-commerce will be based on keywords related to the product.
Before learning how to find them, let's look at some important tips to help you find and invest in the right keywords.
Keep going until the end!
Keyword Volume: Deliver What They Want
It is impossible to do a keyword research without considering the search volume of each keyword and, generally, it is the first thing that is searched to define the terms used on a website.
And it couldn't be any other way. After all, what's the point of choosing a term with high purchase intent and low competition if no one is searching for it?
That's why search volume is important. But remember, volume varies from market to market, word to word, product to product.
In some markets, you will find results with a monthly volume of over 100K. In others, you will find a maximum of 1K searches.
You should therefore understand your market very well and use terms from your own niche as a comparison.
Of course, search volume is very important, but you shouldn't get caught up in it.
Keyword difficulty: the importance of being realistic
Another important tip about keyword research for your e-commerce is knowing how to choose your battles well.
We often base our keywords on search volume alone, after all, we want to rank for the most searched keywords in the market.
However, this leads us to invest a lot of effort in searches that will not yield good results. It is very important that you invest in keywords that you really have the possibility of ranking for.
The SEMrush tool (and any other good keyword tool) has a metric called Keyword Difficulty.
