Akā, hoʻopau ia i kahi leka uila i ka manawa.
"NO BOMBAS LEFT BEHIND," i ʻōlelo ʻia ma ke ʻano nui, i kau ʻia ma luna o ke kiʻi o kahi mea āu i waiho ai i kāu kaʻa.
Ma nā leka liʻiliʻi, wehewehe ia no kēlā me kēia Papa helu kelepona hele pololei mea āu e kūʻai ai, hāʻawi ʻo Bombas i kahi mea i nā hui e lawelawe ana i ke kaiāulu home ʻole - no laila inā hoʻopau ʻoe i kāu kūʻai ʻana, he "lanakila lanakila."
ʻO Karla Fernández, ka mea kākau moʻolelo a me ka ʻoihana, ua hoʻopiʻi hou i kahi kiʻi kiʻi me kahi emoji applause, e kākau ana he "ʻakaʻaka ka leka uila, a hiki i ke kumu, a lawelawe i kahi kumu me ka hoʻonāukiuki ʻole."
He hihia hoʻi ia ma ka leka uila marketing automation: hoʻouna i nā mea kūʻai aku i nā leka uila i hoʻoulu ʻia e kā lākou ʻano kikohoʻe. He ʻano hou kēia o ka leka uila, ʻaʻole i pili i ka mea kūʻai aku - ʻo kā lākou kāne, ʻōlelo, a i ʻole kā lākou makahiki a i ʻole ka moʻolelo kūʻai aku - akā he aha kā lākou e hana nei i kēia manawa .
"He mea kākoʻo nui wau i ka automation," i haʻi aku ai ʻo Luz Ramirez, ka luna hoʻomalu o Bombas i ka Built In. "Ke hālāwai maoli nei ia i ka mea kūʻai aku ma kahi o lākou."
Loaʻa ka hapa nui o nā ʻoihana i nā automation leka uila - he leka uila hoʻokipa ma hope koke o ka haʻi ʻana o ka mea kūʻai aku i kā lākou leka uila, a i ʻole leka uila hoʻomaikaʻi ma hope o ke kūʻai ʻana - akā haʻalele i nā automation kaʻa, ʻo ia hoʻi, e uku i nā ʻāpana.
ʻOiai inā he kakaikahi wale nō ka poʻe e hele i kahi moʻo kaʻa i haʻalele ʻia, ʻo kēlā mau leka uila "loaʻa nā helu hoʻololi kiʻekiʻe e hoʻomaka ai ʻoe e hoʻomaka i ka loaʻa kālā," ʻo Sam Lagerstrom, ka mea kūʻai aku ka lanakila ma ka leka uila automation software company Drip , i haʻi iā Built In.
No laila, pehea e hiki ai i nā ʻoihana ke kūkulu a hoʻopaʻa i kā lākou ʻōnaehana leka uila "me ka hoʻonāukiuki ʻole?" Ua nīnau mākou i ʻekolu mau loea ma ke kahua.
E hoʻomaka i ka hoʻomaʻamaʻa ʻana i ka leka uila i ka wā o ke ola o kāu ʻoihana, ʻoiai inā maʻalahi nā automation mua
luz ramirez leka uila marketing automation
Luz Ramirez
Luna Hoʻopaʻa ma Bombas
Manaʻo wau he mea kōkua nui nā automation mai ka hele ʻana, ke loaʻa iā ʻoe kekahi ʻike mea kūʻai aku a ʻike ʻoe i kahi pono. Hōʻike ke ʻano ʻikepili iā ʻoe i ka wā e pono ai ʻoe. Nānā maoli mākou i kā mākou mea kūʻai aku, a ʻike i kahi o ka huakaʻi o ka mea kūʻai aku e hāʻule nei - kahi e hoʻololi liʻiliʻi ai lākou a i ʻole ka nui o ka friction - a laila hoʻohui mākou i ka automation ma laila, e ʻike inā kōkua ia. No laila, no ka laʻana, ma Bombas, loaʻa iā mākou kahi ʻelua leka uila i haʻalele ʻia, a ke ʻike nei mākou i nā mea kūʻai aku e wehe a kaomi ma o ka leka uila ʻelua ma nā uku kiʻekiʻe. No laila ua hoʻāʻo mākou i ka hoʻohui ʻana i kahi leka ʻekolu i kēlā moʻo. Ua manaʻo mākou, makemake paha kā mākou mea kūʻai aku i ka manawa hou e noʻonoʻo ai i kā lākou kūʻai. Ua hoʻopau mākou i ka ʻike ʻana i ka piʻi ʻana o ka 23 pakeneka o ka loaʻa kālā, mai ka hoʻohui ʻana i ke kolu o ka leka uila.
ʻAʻole i lohi a i ʻole ke kakahiaka nui e hana i ka automation leka uila. E hōʻoia wale i kāu ʻikepili ma kahi maikaʻi ma mua o kou hoʻomaka ʻana - me ka ʻole o ka ʻikepili maikaʻi, paʻakikī loa nā automation e hana.
sam lagerstrom leka uila marketing automation
Sam Lagerstrom
Luna Hoʻokele holomua o ka mea kūʻai aku ma Drip
ʻOi aku ka haʻahaʻa o ke kumukūʻai o ka leka uila ma mua o ka nui o nā mea ʻē aʻe āu e hana ai. ʻAʻole ia he pani no ka loaʻa ʻana o ka mea kūʻai aku - pono ʻoe e ʻimi i nā poʻe ma kekahi ʻano. Akā inā ʻoe e hoʻolilo i kāu kālā āpau i ka loaʻa ʻana, a laila e hoʻopaʻa hou i nā manaʻo hou me Facebook Pixel a hoʻolilo i ke kālā he nui ma Google AdWords - ʻo ia ka mea e hoʻohui wikiwiki loa. No ke aha e lawe ʻole ai i kekahi mau hoʻolaha, e kiʻi i ka leka uila ma kāu pūnaewele. Inā hāʻawi ka mea kūʻai aku iā ʻoe i kā lākou leka uila, he hana nui loa ia i ka hoʻololi ʻana. Inā loaʻa iā ʻoe ka manawa no kekahi mau automation maʻamau, ʻo ia nō naʻe, waiwai nui.
