Keep reading, you will find a complete summary of what the #InboundExperience was like:
Chris Bernay is the multifaceted Argentine with extensive experience in Startups and Multinationals such as: Fiat, Puma, Philip Morris, Nike; who marked the beginning of Academia Inbound Ecuador with his Bold Talk: “The Responsibility of Brands in the Digital Age”. During his participation, he raised awareness among the audience about two high-impact topics: responsible consumption and misleading advertising. He also encouraged small entrepreneurs to generate sustainable and honest brand strategies with the consumer.
“Be authentic: don’t sell what you are not”
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A top-level panel made up of: Camilo Pinzón (General Director of EDES Business School), Pablo Zambrano (Vice President of the Chamber of Industries and Production) and Santiago Caviedes (Chief Economist at Humboldt Management) provided a broad overview to attendees of what is coming in 2018 in economic matters. During their participation, they addressed questions such as:
What is the economic outlook for 2018?
How should companies prepare their business strategies?
Is it a good time to start a business in Ecuador?
The panel's results provided attendees with the tools they needed to improve their strategies in 2018 and try to project their products towards international markets.
“Companies must plan for 2018 in terms of productivity and competitiveness. Seek internationalization and try to export”
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Attracting the best talent is becoming more and more complicated, which is job function email list how Daniel Dávalos (Co-Founder of Kudert and Founder of Selecta Talent Hunters) began.
During his Breakout Talk, he addressed all the keys to Inbound Recruiting : the methodology that helps companies to: attract, convert, hire and win over employees aligned with their job position and the work culture of the organization.
Daniel Davalos
66% of candidates learn about the company's culture and values before applying for a job.
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Karina Valarezo, DIRCOM of UTPL, presented the essential tools for implementing the Inbound methodology in a market as complex as that of Higher Education. She also pointed out all the goals achieved by UTPL with Inbound Marketing and HubSpot tools .
