The button copy is written in first-person. An active Call-to-Action (CTA) can spike your conversions by a massive 90%.
What could be optimized or A/B tested:
The copy is conversational but falls into “business speak.” This can undermine your marketing strategy. Copy like “You have been selected to participate in a brief satisfaction survey” is the kind of language visitors are too used to seeing on web pages. They could A/B test more conversational, playful copy, or even emojis and a bit of slang.
9. Kettle Gifts
What this popup survey does well:
This survey pop-up is well-timed, appearing on exit mobile numbers database intent, which maximizes the chance of collecting feedback before visitors leave.
The inclusion of a photo and name at the top of the popup makes it feel more personal, building a connection with the visitor.
It effectively gathers feedback on issues like pricing, browsing experience, or any problems with the website, providing valuable insights.
What could be optimized or A/B tested:
There’s no “other” option available, limiting visitors who might have different reasons for not making a purchase.
Testing different phrasing for the question could lead to higher response rates. For example, rephrasing it to ask “What stopped you from completing your purchase today?” might resonate better with visitors.
10. Hajoutkell
Website popup survey example to capture insights
What this popup survey does well:
They use high-impact colors. It’s usually smart to opt for bold hues over dull grays and beiges.
The headline helps amplify their message and directs visitors’ attention: “Your opinion is important to us.” Place the focus on your visitor and let them know how much you value their input.
The short, simple text helps visitors understand the question, which increases the number of answers they’ll collect.
What could be optimized or A/B tested:
