Gaining the trust of your consumers is extremely important in the online world. Why? Because 81% of online shoppers feel concerned when shopping on an ecommerce site they don’t know. This lack of trust can lead to shopping cart abandonment and impact your conversion rates.
Website trust badges are one of the best ways to build trust with your customers.
In this article, we’ll answer the questions:
Why are they necessary for an ecommerce business?
We’ll also cover the most common types netherland whatsapp number of trust badges that can help you increase your conversion rate.
Let’s get right into it!
What is a trust badge?
A trust badge is a symbol or a small image placed on a website that aims to convince visitors that their personal data will be handled safely.
Since online purchases don’t happen in person, people can’t just judge trustworthiness by looks or gut feeling. They don’t interact with a storekeeper, which means they need some other kind of proof that they’re safe…and that’s exactly where trust badges come in.
Trust badges usually involve a connection to an external service that verifies your store’s trustworthiness. The companies that offer these kinds of services might charge a fee, but that’s a small price to pay for happy, trusting customers.
Below, you can see some examples of trust badges.
trust badges for an ecommerce website
Image source: Oberlo
Why are trust badges necessary?
Trust badges do precisely what their name suggests: they help to instill trust in your visitors.
11 Types of Trust Badges to Boost Ecommerce Conversion Rates
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