This tactic taps into their desire to be treated as special, while also giving them an incentive to shop early and secure the best deals before anyone else.
To implement this strategy, leverage your email or numéro allemand whatsapp SMS marketing platforms to notify your VIPs about their early access. Personalized messages can enhance the sense of exclusivity, reminding them that they’re getting something others aren’t.
What’s an example?
Take inspiration from Bedre Nætter’s Black Week sale. Before launching their public sale, they offer VIP customers early access to the seasonal promotions.
You could do something similar by giving your most loyal customers a 24-hour head start on your holiday promotions. For example, VIPs might receive an exclusive holiday email with a private link to shop discounted products before anyone else.
5. Run a “mystery discount” promotion
Excite customers with the suspense of a mystery discount.
When to use this strategy?
This holiday marketing campaign works best when you want to create excitement and a sense of urgency among your customers. It’s particularly effective for driving impulse purchases and encouraging immediate action, making it a great tool for quick holiday sales boosts.
What’s the strategy about?
The thrill of the unknown can be a powerful motivator for shoppers, especially during the holiday season.
A “mystery discount” promotion plays into this excitement by offering customers the chance to receive an unknown discount, which they’ll only discover at checkout or upon opening an email.
This sense of surprise and anticipation taps into their curiosity, driving them to complete a purchase to see what discount they’ll receive.
