But behind the scenes, they were tackling a significant challenge: growing their email list.
The challenge
Like many ecommerce brands, Nexus Nutrition initially relied on a straightforward approach: a discount popup during Afterpay Day, a major Australian shopping holiday.
The idea was simple: offer a discount in exchange for an email address.
While this method did bring in some new subscribers, it wasn’t enough to meet their growth goals.
The solution
Luckily, this was the point when E2 Agency by Jason número de telefone árabe K Williamson took control and helped Nexus Nutrition to supercharge their email list-building.
E2 decided to try something new: instead of just offering a straightforward discount, they tapped into the power of curiosity by creating a mystery discount popup.
Customers were asked to enter their email to unlock a mystery discount, which led to higher engagement and more sign-ups.
Nexus Nutrition mystery discount pop-up form
But E2 Agency didn’t stop there. They took things to the next level with the Trojan Horse method, developed by Jason K Williamson.
This strategy involved a two-step process: first, they asked customers for their email address. Then, once they’d opted in, they invited them to join the SMS club in exchange for exclusive perks like early access to sales and new products.
