Use bullet points to communicate your product's benefits
Peloton offers connected fitness equipment and interactive workout experiences. Their product pages emphasize the extra features that come with their products, such as live classes and virtual running experiences.
Like Casper, you can see that they feature customer reviews at the bottom of their product pages.
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Showing multiple reviews like Peloton does can numéro whatsapp canada add even more credibility to your brand. When your visitors can really tell that they’re reading authentic reviews, they’ll pay a lot of attention to them.
11. Fenty Beauty
Fenty Beauty, founded by Rihanna, is a trendy, inclusive makeup brand known for its diverse range of shades and high-quality products.
Their outstanding product page ticks a lot of the product page boxes we’ve gone over so far, including displaying international shipping information and showing lots of close up shots of the product.
We’d like to highlight the comparison section that Fenty Beauty features on their product pages, which allows customers to compare the products they’re currently viewing with other popular products.
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What can you learn from it?
When you’re figuring out your product page layout, it’s a good idea to help your visitors compare the different options you offer. You’ll have an easier time building a loyal customer base if everyone who’s shopping can find the product that suits them best.
