Showing corporate support for the LGBTQ+ is, quite simply, the right thing to do. But moral matters aside, there’s a strong business case for supporting Pride, too. From a business standpoint, this decision touches on several important considerations:
Corporate Social Responsibility is a business model based on good corporate us phone numbers list citizenship, accountability, and awareness of one’s social and environmental impact. Raising the visibility of historically underrepresented groups is essential to fulfilling one’s obligations under this model.
Supporting causes that matter showcases your corporate values and lets your crucial customer demographics know that you stand with them on the issues they care about.
Emphasizing your company’s actions to provide an inclusive, equitable work environment can attract more talent.
Lastly, it’s beneficial for growing your business. More than seven percent of U.S. adults identify as LGBTQ+, more than double the percentage reported just a decade ago. For Generation Z members, the identification rate is over 19%. Building familiarity and trust with this up-and-coming demographic could significantly impact business growth and support your demand-generation efforts.
Pride Months Posts on Social - Self Identification
