Increased sales : Yes, social selling is a thing. Social media is just as good a communication channel as other more conventional ones for attracting the attention of potential clients, generating asia cell phone number list credibility and building relationships that ultimately turn into sales. If your followers are not of quality, this process would be practically unviable in most cases.
Followers who become ambassadors : everyone knows that a satisfied customer is a customer who will most likely recommend your products or services to their family, friends or those closest to them. Why not use social media to do so? Take advantage of this channel to connect with the followers who recommend you and take part in the conversation with them in person to turn them into brand lovers .
They boost the reach of your posts : you've probably seen posts from brands or companies you don't follow on your Facebook wall a lot, right? Well, that's the key to why interaction is so important. Every time a follower likes your content, writes a comment or shares it, this action will automatically be shown on the walls of a large part of that follower's contacts. In other words, a simple like from one of your followers can exponentially increase the reach of that post.
They help combat the effect of the Facebook algorithm : as we already know, Facebook has a famous algorithm that decides which posts to show to each user on their wall, based on the pages they follow. This means that for users who barely interact with your posts, they will eventually stop showing them on their wall, since Facebook interprets that if they don't show any reaction, comment or share, they are not interested in that page.
Improving brand image : If your followers are of quality, it is because they are interested in your brand, because they are or have been clients, or because they aspire to be one at some point. Having them on your social profiles will encourage the brand image to be reinforced in their imagination every time they see content or a post.
