Start by making a list of potential competitors and finding their company pages on LinkedIn .
Follow pages you’re interested in to see their content in america cell phone number list your feed. In addition to monitoring posts in your feed, it’s a good idea to check in on their pages regularly. Go to their company pages and click the “Posts” tab. Then sort by “Recent” and scroll through the content they’ve posted in the last week.
Spend a couple of weeks on the competitor data collection stage, don't jump to conclusions. Don't just read and save interesting posts or topics that resonate with your audience, but also comment on and interact with this content yourself. Why? We'll talk about that a little later.
To understand what audience your competitors are reaching, look at the brand message, product positioning, and use of hashtags in their posts. Pay attention to the types of comments their posts receive. Who comments on their content the most?
Assess whether your competitors are thought leaders or industry figures. What skills and work experience do they have? What LinkedIn groups do they frequent?
Once you have analyzed your competitors' content and activity, you can move on to the next step.
Find your competitors' LinkedIn ads
How to find competitors' ads on LinkedIn? You can see all of their active ads in your feed by opening their company page, going to the "Messages" tab, and clicking "Ads."
This tab allows you to:
Read their advertising copy to better understand the solutions their customers are looking for.
Watch their video to see how they position their products to potential customers.
Review headlines to see how competitors are grabbing customer attention and getting clicks.
Evaluate calls to action to understand where your ad is in the funnel.
Looking at your competitors’ LinkedIn ads won’t give you an accurate idea of the audience they’re targeting. But by looking at their ads, you can get a sense of how appealing they are to their target customers. Using the information you’ve gained from studying your competitors’ organic and paid content, you can begin to make educated guesses about their target audience.
