Instead of allowing negative press to consume your canadian phone number database reputation, generate positive press to counteract it. Release statements about the good things happening within the company and quickly counteract negative PR with a positive solution.
If reviews state that you need to change your product, launch a new product campaign that addresses the new features you’ve added. Ensure that your customers know that their feedback has been taken on board. What is more, respond to the storm with a solution that inspires new conversions rather than a simple apology as you salute your falling sales.
Read 5 Key Steps in Brand Reputation Measurement
Humour Is Your Greatest Weapon
In times of trouble, humour is your greatest weapon. One of the key benefits of a negative press storm is that everybody is talking about your brand. Whether this is on social media or within the local news, now is the time to strike with a viral content strategy.
Picture this. It’s Christmas 2015, and Reese’ has released their holiday campaign, the Reese’s Christmas Tree bar. Only to find that their brand mentions look like this the next day online:
