While falling for such myths can put you at personal risk, believing everything that is said about content marketing can cause your company to lose a considerable part of its budget and a large number of potential customers .
So to make sure you're using your marketing dollars wisely, here are the most popular myths on the topic.
1. The only thing we need to attract new customers is content
Reality: It's one thing to attract traffic, and another thing to convert that c level or decision maker email list traffic into leads and customers. We've come across more than one company that has successfully managed to increase its traffic to levels uncommon in its industry but without achieving any customer conversions. And yet, it plans to continue producing content to see if more traffic will increase its customers.
While conversion can be achieved by better targeting content, conversion depends on there being a process supported by other digital tools to help each person move forward in the purchasing process .
2. People no longer read, they just like to see images and short videos
Fact: Over 46% of people in the world read blogs daily. While videos and images help generate quality content that resonates with your audience, the content that people are still consuming and searching for on Google is written.
Another common mistake is judging your X-age audience because you didn't read at that age or preferred to watch videos. Generalizing based on personal experiences or mere observation will prevent you from getting a return on your marketing .
3. Inbound marketing and content marketing are the same thing
Reality: Inbound Marketing is a strategy that has content marketing as part of its tactics. And to prove it, review the first point again. An Inbound strategy not only focuses on generating traffic, awareness or engagement, but on converting leads and customers regardless of a company's positioning. Confusing the result with the means is a classic mistake that today's marketing professionals must avoid at all costs .
4. The best content a company can distribute is press releases
Fact: People don't care about your corporate news. Even the media doesn't care, but many of them have empty spaces to fill. People don't. People have needs to meet and problems to solve. If your content is limited to telling stories about your events and accomplishments, it won't help you attract new customers. But if you tell stories that are familiar to your audience, you'll take the first step toward building long-term relationships and becoming a better marketer .
