Take Taco Bell, for example, with their ‘Show Them canadian phone number list for whatsapp What You’re Made Of’ campaign.
While this is an oldie but a goldie, Taco Bell is one of the most famous examples of a brand slammed with a PR nightmare that managed to turn the event into a positive branding opportunity.
In 2011, the fast food joint was targeted with a lawsuit that claimed its beef was made up of less than 35 per cent of real beef. It came to no surprise that sales quickly feel as reports hit the media. Taco Bell was on the route to go under.
However, instead of ignoring the negative press the fast food giant decided to build a campaign around it.
Not stopping at simply denying the claims, the brands took charge. They released Facebook posts, YouTube ‘secret recipe’ videos and press releases stating that their produce was 88 per cent pure beef and 12 per cent “Secret Recipe” that was immediately revealed to their customers in creative ways.
