Every employee has the right to a digital workplace that supports them in excelling in their work. But how do you find out what employees need for that? And what if an adoption process does not go smoothly?
These questions were central to the Digital Workplace Event 2020. A passionate Eddie Obeng, professor and known from the TED talk ' Smart failure for a fast-changing world ', started the day with the following message:
We need to adapt our way of working to the new world. A world where innovation, autonomy and flexibility are paramount. A world that consists of collaboration, openness and trust. This new world has been around for a long time. It is now up to us to acknowledge it and start using it. In his words:
Use technology to enhance the people and make them more powerful.
7 Tips for Creating Work That Keeps Selling
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Your focus shouldn't be on either making or marketing your product or service. A focus on both is important to create work that sells for more than a season.
In Perennial Seller (affiliate) Ryan Holiday describes how to make sure your work (book, product, startup, etc.) generates money for at least ten years. These seven things from his book are indispensable lessons for every marketer, entrepreneur or creative maker.
Holiday is – if you ask me – a secret that marketers keep too well. He has not only written great books about stoicism, but also about marketing and PR. Also the book Trust Me I'm Lying (confessions of a media manipulator) is a must-read for anyone with PR ambitions. What sets Perennial Seller apart is the equal focus on creating and marketing a service or company. A truly integrated approach that seems to me more effective than just really good marketing and a bad product (or a good product and bad marketing).
These are seven things I learned from Perennial Seller and would like to share them with you.
