Do you have the data to differentiate yourself?
How do you get that data?
How are you going to test?
When determining what data you need, it is important to put the customer first. Make sure you know who your customer is, what their function is and what is important to them. In addition, you will need to know what you think is important for your customer to know about you and which resources and campaigns you want to use yourself.
How do you get data?
The most well-known ways of collecting data are on the one hand via tools such as Google Analytics, with which you learn the basics about your website. On the other hand via forms on your website, such as a registration for your newsletter or ordering a product.
It is important to make it as easy as possible for the customer. Suppose you want to obtain more data than just an email address for sending the newsletter. Make sure you create a form with two steps in which you first ask for the email address and in the second step for the other data. If the customer does not complete the process, you still have the email address.
Tip : When working with a pop-up form, let it appear after 8 seconds. This seems to work best.
Of course it is nice to know how your website is japan telegram data performing and how long people stay on your website. But that is general data. The same as acquiring email addresses, so that you can email your customers.
Know that 3/4 of companies are concerned with optimizing their business based on data. You are by default behind if you do not do that. So you better think about how you can distinguish yourself thanks to data.
How do you get a positive name in your customer's books? For example, think of a thoughtful email when your customer has been a customer for a year or when the customer has a birthday. To be able to do this, you need data and that brings you back to questions 2 and 3. Do you already have that data or how are you going to obtain it? How can you do more with the standard data that you request from the customer to, for example, deliver a package?
New: User Experience (UX) training
How do you ensure an optimal user experience on your website or in your app? How do you map your target group with user research? And which solutions match their wishes, needs and behavior? You will learn this in our User Experience (UX) training. In this training you will work with UX Design, Process and Research, you will get into the skin of visitors and you will receive tools for better usability and accessibility. More information.
