While the adoption of virtual reality in social media is still cell phone number list in its early stages, the same cannot be said for augmented reality. Augmented reality filters are now being used on several major platforms, such as Snapchat and Instagram (which is recognized as an extremist organization in Russia).
VR filters were introduced to improve visual content shared on social networks and are widely popular. The same trend is being actively implemented, and technologies and tools are successfully borrowed and implemented in Odnoklassniki and VKontakte . AR special effects and the ability to control filming using gestures are now available in VKontakte's "Clips". Last year, VK representatives said they were investing about 1 billion rubles in the development of virtual reality technologies on the platform.
Augmented reality enhances physical reality by adding digital elements to it and changing how things actually look. Social media platforms have found interesting uses for this technology and have begun to widely adopt it in recent years.
It is used for numerous photo filters on social media. We have all seen those “masks” that can add makeup to your face, sunglasses or bunny ears, right? This is nothing but an augmented reality app for social media.
The use of augmented reality in social media is not limited to photo filters for publishing funny posts and stories. Brands can also use augmented reality to improve the shopping experience for their customers. Brands are increasingly using AR to allow people to try out products beforehand. With the help of masks and filters, a buyer can try on a wardrobe, check whether the brand's lipstick color suits them, or check out how a new sofa will look in the interior. According to analytics from The Drum, AR can increase the number of clicks by as much as 33%. This is despite the relatively low cost of developing AR and the wide availability of specialists in this field.
