Through networking you can:
meet potential business partners
get an intro to new businesses
learn from industry leaders
get business recommendations
But the question is – how do you reach out to people?
How do you connect with them without feeling awkward?
Luckily, we’ve tested tons of networking campaign approaches in the past years, and in this article, you’ll get:
five easy steps to get in touch with anyone
the secret campaign framework that generated $100,000 in revenue
actionable tips to make your networking email campaigns stand out
Step 1: Find the right people to network with
Your outreach results depend on how well you pick your target audience.
The worse you target your audience → the lower the response rate → the argentina phone number list more you think that cold emails suck, right?
But, when sending cold emails, your goal is to land in the right person’s inbox and actually get a response from your prospects. That’s why you need to make sure you’re reaching out to the relevant people.
So, how do you find them?
LinkedIn is a great source for finding potential contacts. Here are a few ways you can do it too:
Search for someone’s connections
On LinkedIn, members are usually connected with like-minded users, so searching for someone’s connections helps you quickly find potential people to network with.
The simplest way to do it is to:
Go to the connection’s profile.
Click on the [number] connections as shown below.
search someones
From there, you can access the list of members’ connections with additional filtering options such as locations, company, school, industry, language, etc.
Check out a member’s activity
After finding the right person to network with, make sure to check out their activity. Why? As mentioned before, members are usually connected with similar profiles, so checking people’s activity is a way to find new ones to network with.
How do you do that?
Simply go to “All activity” on your prospect’s profile:
check out someone
From there, you can easily spot which posts they comment on and like.
Once you see the posts they engage with, you can start following the same creators, and hence, start building relationships with them. By repeating those steps you’ll be able to build yourself a relevant networking list and create new opportunities.
Step 2: Pick a catchy subject line
Now that you found the person you want to connect with, it’s time to actually create the networking campaign. To boost your chances of getting replies and actually meeting with people, you might wanna pay attention to a few elements. One of them is the subject line.
If you wanna increase your chances of getting replies, make sure your subject line is memorable and informal.
Over the years, we’ve tested many networking email subject lines, and here are the ones for you to try:
networking email subject lunch
The goal? Our CEO, Guillaume, wanted to meet with other people working in Marketing & Growth, in top startups in Paris.
