By actions (first-time buyers, returning customers)
According to psychological characteristics (attitudes, habits, expectations, desires)
By media appropriation (certain phone number list social networks, devices, content)
What is a buyer persona?
In contrast to the target group, the buyer persona is characterized by a concrete face: it represents the ideal customer whose characteristics, wishes and needs match the respective product or service.
, it can help you gain an even better understanding of your (potential) customers. After all, it is easier to put yourself in the shoes of a (fictional) person than a whole group of people.
