Educate: Teach your audience about your business, product, and/or industry.
Inspire: Create content that inspires japan number for whatsapp your audience to take action.
Relate: Share content that your audience can easily relate to.
Then, consider the different types of social media posts you can create. These include photos, graphics and infographics, short-form videos, user-generated content, testimonials and reviews, tips and how-tos, product demos, trends, promotions, and more.
Consider what’s realistic and sustainable for your team. For instance, if video production resources are limited, avoid a strategy that relies heavily on video content.
Lastly, you’ll want to set your social media posting schedule — figure out when and how often to post.
Posting consistently is more important than posting frequently. Choose a cadence that aligns with your capacity — whether it’s two to three posts per week or multiple posts per day. Plan your posts in advance to avoid burnout and maintain quality.
Your social media calendar can be so much more than a content timeline — it can be a touchstone for your team. Learn how to build calendar that combines day-to-day posting plans with campaign management, analytics, and team collaboration in our guide to creating a social media calendar.
Step 8: Allocate resources and budget
While many organic marketing tactics are, in theory, free, there are still things you’ll need to allocate some of your budget for. These include in-house team members, freelancers and contract roles, agencies, tools and software, advertising, influencer marketing, and more.
With that in mind, you’ll need to consider how you want to allocate your budget. Do you want to establish or expand your social media marketing team? How many roles does that entail, and what level of expertise are you looking to hire (i.e., entry-level versus senior)?
