Business Intelligence
Business Intelligence, also known as BI, encompasses a set of technologies and processes that allow companies to collect and analyze data strategically , obtaining a clear vision of their performance.
BI involves extracting data from both internal and external sources, including:
Databases.
Business management systems.
Social networks.
Websites and other channels.
These are transformed into relevant information through mobile number list integration processes and are presented through:
Information.
Interactive dashboards.
Graphical visualizations and other tools to help users understand and use data effectively.
What is Business Intelligence used for?
Business Intelligence (BI) serves a variety of purposes within an organization. Below are its main applications and benefits:
Strategic decision making
It helps leaders and managers make decisions based on objective and accurate data , because it provides information that serves to:
Evaluate options.
Identify opportunities.
Risk mitigation.
Performance Monitoring
It facilitates the monitoring and evaluation of an organization's performance through interactive dashboards and reports that visually display results in real time and provide alerts when significant deviations are detected.
Insight discovery
BI allows:
Identify causal relationships.
Understanding customer behavior.
Detect market opportunities.
Forecast future performance.
Process optimization
This tool helps identify areas for improvement by analyzing an organization's performance data and workflows to detect inefficiencies and automation opportunities to improve operations.
