By doing this, the company that wants to launch the giveaway will not have to think about anything other than the creativity of the contest itself.
Below are answers to some of the most frequently asked questions we typically receive about giveaways.
I'm an influencer and a company asked me to promote a country wise email marketing list giveaway they created on my social media channels. Can I do that?
Yes. In Italy, it is not possible for influencers to launch their own giveaway, unless they fall within the very rare exceptions, but there are no limitations on promoting the initiative.
I am a communications consultant and I have written an e-book. I want to give it away for free to anyone who comments on one of my posts. Does this fall under the rules for prize competitions?
Instagram freebies are not considered contests because there is no limit to the number of winners compared to the number of participants. If everyone who comments on the post gets the ebook, then it is not a giveaway.
I have a VAT number and I want to launch a legal contest in Italy. Can I use Leevia as a promoter and thus “circumvent” the law?
No. The promoter of the prize initiative must be a company registered in the Companies Register.
Is there a control on banned giveaways in Italy?
Yes, the Ministry of Economic Development can carry out random checks or checks based on reports from users.
How to recognize an illegal giveaway in Italy?
If the giveaway is launched by an Instagram user who is not a business, it is 100% definitely illegal, unless it falls under the regulatory exceptions .
When it comes to brands, however, it is necessary to verify that there are official competition rules and that these have been appropriately communicated to the Ministry of Economic Development .
