Let’s look at some great examples of Black Friday emails and do a deep dive into how you can make their tactics work for you.
Best Black Friday advertising campaigns
From offering exclusive deals to making use of email list appealing graphics, the best Black Friday email campaigns grab — and hold — customers’ attention.
Astro West
Astro West had one of the best Black Friday advertising campaigns.
Image Source
Most brands are so focused on Black Friday sales that they forget that the shopping holiday is tied to Thanksgiving.
This Astro West ad stands out because it starts by thanking customers and then positions the sale as a form of gratitude. It has some great lines, including “You help make Astro West more than a business: you make us a family,” which create a bond with readers and lead to an authentic feel compared to ads that are solely about the sale.
Apple
Apple had one of the best Black Friday marketing campaigns.
Image Source
Waiting until Black Friday to send your campaign’s first email is often too late. Using a drip campaign is an excellent way to generate interest before your sales. This email from Apple does an outstanding job of clearly outlining the brand’s upcoming Black Friday and Cyber Monday deals.
Another thing this ad does well is offer an additional gift card for shopping directly through Apple. For a brand that sells through multiple other channels, like Walmart and Amazon, sending this extra incentive ahead of time can help capture more sales through its website and stores.
