Some users visit your homepage, scroll down, and then exit your site. Others may add a product to their cart and abandon the purchase at the last second. Leads who are ready to buy are more valuable than those who are just browsing.
You can send high-value leads directly to the bottom of the funnel. For example, you can provide final offers and marketing content that address the most common objections.
Customers not only want personalized experiences, they expect them. A whatsapp canada number McKinsey report found that 76% of consumers are frustrated when they can’t find personalized service. Two-thirds of respondents want relevant product recommendations and tailored information.
Create relevant content
Identifying who visits your website allows you to focus your marketing strategy. For example, let's say you discover that far more healthcare organizations visit your website than financial institutions. You would then feature more case studies and white papers that are tailored to the healthcare audience.
What are the challenges of website user tracking?
Tracking anonymous users has its benefits. However, to implement anonymous visitor tracking, you must overcome a number of obstacles.
Inaccurate or poor quality data
