Lastly, you’re going to need to measure your website’s conversions. A “goal conversion” can be a multitude of different actions a visitor could take on your website. It all depends on what your business’s goals are.
For example, you might want visitors to download a free report, sign whatsapp mobile number list up for your newsletter, request more information, or make a purchase (when eCommerce tracking is set up, this will be called a "transaction").
The higher the conversion rate, the better your website is performing! If your conversation rate isn’t where you’d like it to be, there could be different reasons such as web design, broken forms or links, or that the customer is coming to your website
Metrics are Key to Website Success
These metrics are just the basics of things that you can analyze to measure the usability or effectiveness of your marketing efforts and your website. A digital marketing company will be able to look further into your analytics to pull out exactly where customers are coming from and where they may be dropping off in order to maximize your website's results.
Schedule a free appointment today with Sales & Marketing Technologies to achieve a website that attracts more traffic and conversions!
AI has been increasing across digital marketing fields, particularly in pay-per-click (PPC) advertising and search engine optimization (SEO). In recent years, Google Ads has implemented more ‘machine learning’ to help advertisers optimize their campaigns.
Additionally, AI writing assistants are being used by some SEO professionals to churn out more content to boost rankings. While there are pros and cons of AI, it’s undoubtedly here to stay.
Interactivity
'Interactive marketing' (aka event-driven or trigger-based marketing) is a responsive approach for reaching your audience through two-way channels like contests, polls, quizzes, and animated infographics. Interactive content encourages audiences to actively participate with a brand directly rather than be passive consumers.
