. SEO for lead generation optimizes the process even more.
Here's how you can generate leads through your blog :
You create informative content on topics in your niche that helps solve a consumer problem or satisfy a need.
People search for queries in search engines and find your content in the search results.
They read your content and interact with other content or resources on your site.
By using registration forms on your website, you attract these potential customers for further development.
Simple enough, right?
Well, not that much. The process is simple, but the work involved in creating quality content that converts is significant.
Let's start with the type of content you should be creating for eCommerce. Lead generation . Here are our top recommendations.
Reviews
In-depth reviews of products, services, companies, or tools attract a lot of organic traffic. People like to read reviews before buying, and they are not limited to just customer reviews.
Let's say a consumer is interested in purchasing a product and is considering several options. They will likely look for reviews on each option.
By writing comprehensive reviews, you can attract these high-intent leads to your site. You can then either convert them into customers using internal links or get their contact information through forms.
Lists
Keep this in mind:
A person wants to buy a phone and has no preferences, just a need. He searches Google for the best phones within his budget and finds several product lists with the best options. He reads these lists and makes a shortlist of several options.
If you sell phones, you can write leaflets like these to attract these relevant leads to your website. The same lead generation strategy can be applied to any other product or service.
Compare messages
Comparing products or services in your niche is another great way to drive organic traffic to your site.
Comparison posts help people choose the right option, and if you play your cards right, you can convert them into customers by adding relevant links in your articles.
Buyers Guides
These are comprehensive guides on how to choose the best product or service. The goal of such content is to educate consumers and help them make the right choice.
By creating buying guides, you can encourage consumers to vietnam girls whatsapp number choose your products or services.
Casper, a mattress and bedding brand, wrote this comprehensive "How to Buy a Mattress" guide to attract relevant customers to their website.
Sample Casper Mattress Buying Guide
Not only does it educate and help consumers, but it also pushes them towards the brand's products with a call to action to "Buy Mattresses."
Throughout the guide, the brand uses internal links to direct readers to relevant product pages. Finally, there is a section where the brand promotes its mattresses and encourages consumers to choose them over others.
Casper Mattress Guide Section CTA
Image courtesy of Casper
This is a great way to attract potential leads and customers to your product or service pages. With one piece of content, you can promote an entire product category and generate more leads , if not win customers immediately.
