Given that many people use social media specifically to make purchases or carry out related activities, it is a major channel for lead generation in the e-commerce space.
Check out some interesting statistics from a recent survey showing how people use social media to make purchases.
Social Media Shopping Statistics
Image via Bazaarvoice
Here are some eCommerce social media lead generation tips to get you started.
Start by creating an account on a few social media platforms of your choice and optimizing your bio to include accurate information about your business and a link to your website.
Create visual content that showcases your products, such as tutorial videos, stunning product photos, etc. Always include a call to action that encourages your audience to click on the link in your bio to take the next steps.
Run contests and giveaways on social media and direct participants to dedicated landing pages to capture leads .
Promote your current sales and offers on social media to drive traffic to your website.
Partner with influencers and ask them to review or promote your products. Provide them with unique discount codes and tracking links to generate leads and track the performance of each influencer.
Finally, consistently publish high-quality content that is relevant and useful to your target audience. This will help you build a loyal following of people who are more likely to convert into leads with a little nudge.
For example, GoPro actively uses Instagram to share stunning photos taken with its cameras. The company also promotes its new product launches on the channel and includes links to purchase products in its bio.
Check out this post where the company advertises its Hero 12 camera and lists all its innovative features to get the audience interested in the product.
Example of a GoPro Instagram post
Image via Instagram
FAQ
Q1: What is a lead in e-commerce?
In eCommerce, a lead is someone who has shown interest in your products or services and has provided their contact information for further communication. So, when someone signs up for your newsletter or provides their email address to be notified when a product is back in stock, they become a lead.
Q2: Why is lead generation important in eCommerce?
E-commerce lead generation is the first step in the sales process. It introduces your brand to a whatsapp group in iran new but relevant audience and piques their interest enough to provide you with their contact information.
Since the eCommerce sales process is usually short, eCommerce lead generation strategies often result in direct sales. Either way, it's a win for the business as they either gain new customers or potential customers during the process.
Q3: How can I generate leads for e-commerce?
There are a lot of tactics you can use to generate ecommerce leads, but here are our top seven picks:
Run targeted social media ads to reach specific audiences and direct them to your website or landing pages.
Create and share relevant, useful, and optimized blog content that naturally generates leads through Google or other search engines.
Keep visitors on your site longer by using targeted pop-ups that encourage visitors to take desired actions.
Offer free product trials to generate leads and attract new customers, reducing hesitation about purchasing a product online without trying it.
Ask your site visitors to take a quiz to receive personalized product recommendations, and ask for their contact information to provide the results.
Launch a referral program that motivates current customers to bring in potential customers for your e-commerce business.
Use social media to build an audience base and direct them to your website with targeted calls to action and links.
