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The 5 most common mistakes in eMail Marketing
1.Expired promotions
2 .Divergences
3. Send promotions that are really interesting for each subscriber
4. Avoid promotions on products that have already been purchased
5. Explain the promotion in detail
The 5 most common mistakes in eMail Marketing
While offers and promotions are a great way to get subscribers to open your email instead of automatically sending it to the trash, and they can generate the best ROI, it's also myanmar business email list true that if poorly organized, they can cause more problems than benefits.
This is why brands and companies should try to avoid these mistakes in eMail Marketing in order to maintain a good relationship with their clients and potential clients.
1.Expired promotions
Put yourself in the consumer's shoes: you open an email that promises a spectacular offer in the subject line, and when you are about to buy it, you realize that it has expired just one day ago (and sometimes even longer) even though the message was received today.
This is one of the biggest mistakes in eMail Marketing, whether those responsible for it have forgotten to change the creative or simply to maintain the expectation, what is achieved is a great frustration and lack of confidence on the part of the subscribers.
The same thing happens with promotions that are not yet active. You may have thought that it is a good idea to create great expectations for an upcoming offer that they will not be able to resist. But if you present it as current and when users click on the link they realize that they cannot access it yet, you will only manage to burn this opportunity and the consumer will leave without buying anything... and perhaps quite upset.
Email Marketing mistakes you should try to avoid in 2019
2 .Divergences
Whatever you offer through your e-mail marketing campaigns should be what is offered on your eCommerce or website . It is useless to promise free shipping if your landing page charges customers a fee, even if it is lower, for example.
By sending an email that promises one thing, but finding on the website that the conditions are different, your communication not only generates frustration, but you will be offering misleading advertising , and of course, you will not achieve your campaign objectives.
3. Send promotions that are really interesting for each subscriber
If you don't know your subscribers, it's best to avoid sending them emails, as there's no point in offering promotions that won't interest them.
We have repeatedly urged you to segment your subscribers based on various factors such as: geographic, age, gender, interests and previous purchases, for example. This will help you to know their habits and tastes and the promotions you send them will always be of great interest to them.
4. Avoid promotions on products that have already been purchased
Closely related to the previous point: it is useless to send a promotion to your subscriber for a product that they have already purchased from you. This error may be made due to retargeting or simply because the product has been on sale and you have not segmented your lists properly.
Either way, you'll need to cross-check your databases and avoid subscribers who have purchased these products in the past, especially if the prices are even lower than when they purchased them.
5. Explain the promotion in detail
Always make clear what your promotion includes (and excludes). Avoid the well-known fine print as much as possible, especially considering that your consumers will skim over it and see only what they want to see, and then they could accuse you of misleading advertising.
The great persuasive power of personalization in your email marketing campaigns
Simplify the information so that when the time comes to convert, none of them will face disappointments and you will always get satisfied customers.
