For example, for online stores or news portals. 301 redirects and fixing broken links 301 redirect is a way to redirect users and search robots from deleted or modified pages to new URLs. It can be used to preserve traffic, indexing and site ranking. 301 redirects can be set up in different ways, such as through the .htaccess file or using CMS plugins. Broken links are links that lead to non-existent or inaccessible pages. They worsen user experience and affect SEO. They need to be fixed using special tools, such as Screaming Frog3 or Google Search Console. Site navigation Comprehensive internal SEO optimization of a website involves careful revision of the structure and organization of pages to make it easier for visitors to find the information, products, services, etc.
they need. Website navigation should be db center uk as intuitive, convenient, and understandable for the user as possible. The process of optimizing navigation includes adding headings, subheadings, menus, breadcrumbs, sitemaps, and other navigation elements. All of this helps to reduce bounce rates and increase conversions. Let's look at some of these points in more detail. Using bread crumbs how to do internal website optimization Breadcrumbs are a navigation element that shows the user the position of the current page in the overall hierarchy of the site. It consists of links to previous levels. For example, nesting like Home > Catalog > Smartphones > Samsung. The user can click on any of the levels at any time and return to it.
Using breadcrumbs improves user orientation on the site, reduces the number of clicks to the desired page and contributes to SEO. Breadcrumbs can be added to the page code or using micro-markup. Creating a website navigation menu work on internal website optimization The navigation menu is one of the main elements of website navigation, which is usually located at the top or side of the page. It contains links to the main sections and subsections of the site. Creating a website navigation menu requires a thoughtful approach that takes into account the goals and audience of the site, competitive analysis, usability and design. It should be simple, intuitive and uniform on all pages. The navigation menu helps to increase user engagement and loyalty, and also has a positive effect on the SEO indicators of the site.