Besides being highly converting, video popups are fun, interesting and a very popular marketing tool.
Video popups can help you:
Boost views
Increase conversion rates
Get more sales
There's a higher chance that someone will remember seeing a certain product in a video, so it's important to give visitors the opportunity to try out that experience as well.
With the right tools, you don't even need coding knowledge.
Providing visitors with this type of content has proven to country wise email marketing list be extremely beneficial, so check out these helpful tips we have curated for you and create amazing pop-up videos for your website.
Let's get started right now!
Choose the appropriate layout for the pop-up
Having a pop-up video on a website can serve several important purposes: improving user engagement and conveying information more effectively. One of the main advantages is its ability to quickly capture attention.
Since this is not an ordinary pop-up and requires a focused video , you need to choose the most suitable design for it.
Make it look its best and choose the type of popup that will give your website visitors a quality user experience.
There can be no difficulty in opening or watching a video, as it can frustrate your potential customers and make them remember you as unprofessional.
Using a popup overlay has proven to be a very successful option when it comes to presenting videos in a popup window because it expands to full screen.
Automatically captures the attention of your visitors and draws them in.
To help you choose the right template for your popup and perhaps test other types of popups for your eCommerce website, use poptin .
In addition to its numerous customization options, this tool features a pop-up gallery with several different templates ready to choose from:
image1There is a wide range of templates designed for you to try:
Lightbox
Countdown pop-ups
Sliding pop-ups
Full screen overlays
Top and bottom bars
A lightbox popup, for example, meets all the criteria to be ideal for presenting this type of content.
It helps your visitors enjoy watching a video because it dims the background, i.e. the rest of your website, and puts a video right in the center of their attention:
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Source: Compilation box
You can even set a specific background color.
And most importantly, your message is clearly conveyed this way.
Make your popup look great visually
Another important element of a popup is its visual appeal.
First of all, it has to stand out and capture the visitor's attention.
With Poptin's drag and drop editor, you can fully customize your popup and change colors, fonts, add or remove certain elements, and more, to match your website design:
image2
Source: poptin
You want your visitors to know exactly what brand product they are looking at, so include a logo or some patterns specific to your brand to look more professional.
Make yourself recognizable by combining colors and fonts while making your popup look great.
Using different colors and drastically changing the layout can confuse your potential customers, so try to stick to what they are familiar with.
Pay attention to these visual details and target a video for maximum effect and top-notch performance. Add an engaging pop-up video to your eCommerce site that effectively captures and engages your audience. When planning your product launch marketing , consider how the visual appeal of a well-crafted video can enhance shoppers’ first impressions.
Adjust your video settings before publishing a pop-up
Before you insert a video into your website popup, you need to configure its settings and get everything working properly.
To create a perfect video for your pop-up, you need:
Adjust your size
Please note the screen ratio
According to statistics , on average, almost 20% of all Internet users use the 1980×1080 screen ratio .
In other words, a lot of people prefer FHD resolution when it comes to displays.
When thinking about video size, it's important that it doesn't take up too much or too little screen space (especially on desktop devices).
In general, it is recommended that a pop-up video take up at least 50% of the screen.
A video should not be intrusive to your website visitors, but all elements of a player should be sufficiently visible.
With this popup, you can also collect visitors' email addresses, so don't forget to include a clear CTA button in a prominent color:
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Source: Humanity and inclusion
To avoid disturbing visitors and turning them away, be sure to include an exit .
It looks amazing, doesn't it?
Optimize your video popup for mobile devices
The next thing you need to do is optimize your video popup for mobile devices.
Creating a mobile version of your pop-up video is important if you want it to work properly on all types of devices and thus engage a large number of people who prefer to use mobile phones when shopping online.
There are a couple of things to pay attention to:
Add a CTA button to play a video
Optimize file size
Use short and clear copy
Follow Google's specific guidelines
The first thing that sets it apart from desktop devices is that the video cannot autoplay on mobile phones, so you need to add a CTA button so your visitors can click and play it.
To maintain your loading speed, optimize your file sizes.
Also, keep form fields to a minimum, use shorter sentences with clear objectives, and make sure your popup is movable so it doesn't prevent visitors from viewing the rest of your website's content.
Add an engaging pop-up video to your eCommerce site that effectively captures and engages your audience. When planning your product launch marketing , consider how the visual appeal of a well-crafted video can enhance shoppers’ first impressions.
When it comes to Google's guidelines, remember the following two elements:
Your video popup should not cover the actual content of the website, so make it smaller (around 30% instead of the usual 50% of the screen).
Don't place your video popup on a landing page if it makes the rest of the content on your website less accessible.
By following these mobile optimization tips, you'll enable your visitors to take advantage of your popups at any time.
Find the right time and trigger your popup accordingly
Timing is important, so pay attention to when you set your video popup to appear.
Your audience needs to be able to see the right offer at the right time, so depending on the type of offer, choose the right trigger to wow your visitors.
Whatever type of popup you use, it is generally recommended that you do not have it appear to the visitor as soon as they enter your website.
You should give him at least a couple of seconds to get first impressions and then present him with something of value.
With Poptin' Popups , you can choose from several different triggers:
Delay time
Displacement
By clicking
After visiting X pages
After X clicks
