The trip continued and I was left with the entrepreneur's interest in finding out more about the origin of his client's intention to buy. Asking "Who recommended this site to you?" not only makes perfect sense, but should be one of the questions that the managers of each business try to answer every day. Does your company know who its prescribers are?
How to know who the prescribers of a business are
Getting to know the prescribers of a business is not an freight forwarders brokers email lists easy task, since it is not always easy to guess which source is the origin of a purchase decision. Sometimes it is pure chance. We were able to enter the restaurant simply because it seemed nice when we passed by the door, or because there was a formal recommendation from someone.
To find out who a business's prescribers are, there is no other option than to take out the pick and shovel and take action to obtain this information and make decisions based on it. For example, these are some of the ways that some businesses use to find out who their prescribers are:
Ask customers directly: Like the restaurant maitre in the example, if there is the opportunity to ask the customer directly during the purchasing process, it is the best way to get quality information.
Ask a question afterwards: If you cannot obtain information about a business's prescriber during the purchasing process , it is better than anything to try to obtain the information afterwards. For example, through surveys in which the customer is asked for this information. You can offer something in return (for example, a discount on the next purchase) or do it by telephone in a very quick manner and without bothering the customer.
Dive into analytics: If your business is based on the Internet, website analytics and statistics systems often provide information about the origin of customers or potential customers who come to your business.
