In recent times we have seen a substantial growth in the podcast format, which has been used for almost seven years, but with the COVID-19 pandemic its consumption has accelerated. During quarantines, the audio content format accompanied people in their daily activities and even served as a refuge for distraction without the need to interact with another screen.
Nowadays, this format is so present that we see podcasts bulk sms italy on all topics appearing on various platforms and from multiple content creators: journalists, health professionals and media outlets. We can even find podcasts created by brands and companies. Let's talk a little about the latter, then.
What exactly is a Podcast?
A podcast is a format of audio content that is recorded and edited digitally to be uploaded to a compatible platform. It can be published periodically or sporadically and is usually 'chapters' that address a main topic. It can even have seasons that begin and end, and then suspend broadcasting while the next one is produced. It is very similar to radio in that there are programs, there are specific themes within those programs and there can also be several voices, guests and debates. The main difference with its closest format, radio, is that since it is an already recorded and published audio, we can choose when to listen to it, when to stop it and resume it later. In a podcast, the user has total control to choose the details of their listening.
Regarding the length, there is no restriction, since it is the decision of the producer and the platforms do not set limits, but there are trends: 69% of Spaniards prefer short episodes, 20 minutes long. Although 25% also consume episodes of up to 30 minutes. While the most popular topics addressed in the format are comedy, technology, society and history.
As of March 2020, according to Podcast Insight , there were around 1,500,000 active Podcast channels with over 36 million episodes published. In addition, another 2 million are published every day worldwide, demonstrating a growing trend in almost all areas and countries on the planet.
