This figure alone speaks for itself. Few artists are able to start with such prices for their concerts. The European music festival par excellence has figures behind it that, for many producers, are dizzying. But in reality, it must be evaluated only in terms of marketing to see that it really can be one of the best national brand campaigns rcs data that can be planned.
From the moment the engines start, for example, in Spain, to find who will be the representative to carry the red and yellow flag to the contest, talent search programs are organized (Operación Triunfo this year), hours of television, online voting, telephone voting, special programs and live music during prime time.
All this, with its sponsors and its advertising expenditure, benefits a sector that has seen its figures drag down in recent years. A machine for moving budgets that serve not only public television, but also private companies that support candidates in their travels, signings, etc.
Once the representative of Spain has been selected, in this case La Venda sung by Miki, a whole communication campaign begins around not only the candidate and the song but also its projection within the contest. Although the Eurovision bookmakers rule and the Spanish is not doing well at the moment, the truth is that from the beginning of the rehearsals until the contest, everything can change.
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Our country has not been ranked very well in recent years. However, since it joined the international competition in 1961, it has come first twice. Massiel with La La La and, a year later, Salomé with Vivo Cantando managed to win a competition that, year after year, adds more and more countries.
