Summary
3 advantages of a well-defined content strategy:
The 10 best tools you should use to work on your content strategy
Communication is key in any business and to achieve this you must have a clearly defined content strategy. But it is not about creating content left and right, or bombarding customers with information. A good content marketing strategy seeks to create original and quality content that adds value and attracts the target audience or buyer persona . How to achieve this? Organization and planning are vital, but don't worry! There are many tools that will make this task easier for you. In this post we present the 10 best, so keep reading!
But first, do you know what a content argentina whatsapp number data 5 million strategy is? It is the planning, management, development and distribution of information or content of value to your users. It is about generating content that meets the objectives of your business for the different phases in which your audience is found - the so-called consumer cycle: from attraction, consideration, interest, to conversion.
A content strategy is the compilation of all aspects of content planning and management throughout its lifecycle and based on business objectives.
Rachel Anne Bailie, Senior Consultant and Founder at Content, Seriously Consulting.
3 advantages of a well-defined content strategy:
Increase engagement and brand awareness. A well-designed content marketing strategy can attract a wider audience and generate greater interaction with the target audience. In addition, it can give your brand greater presence by giving it authority and trust.
Increase leads and quality traffic to your website . Having fresh, original content that is tailored to your audience's needs will attract your target audience, turning them into leads or subscribers to your database.
Cheaper than traditional marketing. Content marketing is more cost-effective and requires less effort than traditional marketing. According to the Content Marketing Institute , the cost of a lead generated through a content marketing strategy is 62% less than traditional advertising.
The 10 best tools you should use to work on your content strategy
1. Trello or Asana for content calendar management
A critical point of any content marketing strategy is planning. Being able to balance your content based on objectives, business needs and doing it in a coordinated way with a marketing team will be essential , but to ensure success you will need a tool to help you. If you are faithful to a planner or one of those who writes everything down on post-it notes, you will love these alternatives. Trello and Asana are two very easy-to-use tools that are used for project management. With them you can organize practically everything.
Trello is so simple and intuitive to use that you won't need to read the instruction manual. Simply make a list of the tasks that make up your project and then organize them into the three columns that make up the Trello virtual board: To Do, Doing, and Done.
Organize and plan your content strategy with Trello
Asana is also a tool for managing, administering and planning your content strategy. Its advantages are that it maintains a communication thread between project members, that it can be synchronized with Google Calendar and linked to Gmail email.
2. Google Keyword Planner to search for keywords for SEO
A fundamental component of content marketing is SEO, as it allows us to work with keywords that increase the chances of appearing in search results. Therefore, the most important thing is to know how to find what these key terms are. How? With Google Keyword Planner you can evaluate different keywords, as well as study what words your audience is searching for.
Other tools to strengthen your content marketing:
Übersuggest
KWFinder
Mergewords
But for an article to appear first in searches, it must not only contain the keywords, but it must also be optimized for SEO . I invite you to watch our latest #B2BQuickTip in which we explain in just 10 minutes the steps to follow to optimize your content.
