According to the National Institute of Statistics (INE), in 2020, internet use in Spain reached 93.2% of the population. A growth of 2.5% compared to the previous year. In this article, we invite you to learn about the bulk sms brazil new online growth strategies you should consider to capture the attention of an increasingly broad and demanding audience.
How to measure the digital growth of the strategy?Website visits
There is no point in having the best website if there is no traffic on it. That is why increasing the number of visits to your site will be vital to increasing your sales. The strategies can be free or paid, the choice or combination of them will depend on the objective you have set.
Among the free strategies, you can improve the positioning of your website by working on meta tags, loading speed, or by creating a blog that allows you to add additional information. Another option is to take advantage of social networks by creating an attractive and active profile, offering discounts to users, and working on local SEO. Another alternative you can choose is paid strategies such as Google Ads, Facebook ads, or carrying out email marketing campaigns, among others.
Another interesting factor for Google when evaluating a website is the time spent on the website. This is measured by a metric that tells us how much time a user spends on the website.
A “short” time on page may be a sign of a problem with the site, low quality content, or ranking for keywords that do not correspond to the final content of the URL, so you should evaluate these aspects based on SEO quality and user experience. You must ensure that the keywords effectively lead to meeting the expectations of the people who entered your website.
Clicks
For marketing specialists, the click is one of the useful measures to evaluate the results of the marketing strategy, although there are others: visibility, positioning with respect to the competition, CTR, etc. It is important to keep in mind the search for clicks or sessions to the website as one of the objectives.
