The opportunity to internationalize a business is seen by many entrepreneurs as a determining moment in the future of the company.
And with the possibilities for expansion growing, there also arises the need to understand new aspects of the business, such as international marketing .
In Kotler 's definition , marketing consists of strategies and kuwait email list 356423 contact leads processes, digital or traditional, by which:
"Individuals and groups obtain what they need and want by creating, offering, and exchanging products of value with others."
When directed at the international stage, it means that these same processes are applied according to the specific contexts of other countries. However, an international marketing strategy does not simply consist of transferring national strategies to another region.
Due to the different particularities of each country, international marketing is more complex than developing a regional strategy.
In this sense, International Marketing can be defined as the set of efforts and movements that a company makes to sell its products and services in foreign territories , based on the positioning of its brand in other countries.
Learn about the 5 factors that must be considered when starting international marketing planning in a company:
1. Adaptation of the public to the use of the new product
The first step to successfully expanding a business into international markets is to conduct research that enables decision-making to be based on real data and information about the location where the company intends to operate.
One type of research that should be conducted prior to developing a marketing strategy for a new site is to identify how the public responds to the product or service that the company wants to introduce to that market.
Surveys may involve focus groups, for example, which allow experts to identify the public's degree of familiarity and adaptation to the product.
This allows the initial disclosure, as well as the product, to be aligned with regional aspects, allowing for better market permeability from the outset.
An example is fast food chains that, when entering new markets, conduct research to identify public preferences.
Although they do not lose the essence of the products, this care allows them to be made more personalized for the reality in which they will be inserted.
