But do you know how to do this?
Content
The importance of video marketing
The formats to embed
1. HTML5
2. Static image
The purpose of the video
The importance of video marketing
According to research from Wistia , a video combined with singapore business fax list a good email campaign can increase Click-Through Rate (CTOR) by over 300% . That’s a pretty impressive number! With data like that in mind, a lot of people end up being interested in the idea.
Due to technology, however, making video load directly into an email ends up being a less practical task than it should be. And unfortunately, the vast majority of email providers and software still do not allow video to be loaded directly into an email.
However, this doesn’t mean you should forget about using videos in your email marketing strategy! Quite the contrary… you SHOULD use them. Here’s how to use video marketing in your emails.
The formats to embed
1. HTML5
As mentioned above, not all email marketing servers support direct embedding. However, HTML5 has new features designed to display video directly in any page or email created in HTML. Therefore, email services that render HTML5 and video-friendly tags should allow video to be played within the email.
Unfortunately, it is very rare for a provider to interpret HTML5.
Gmail and Hotmail, for example, don’t allow video viewing! So by sending an optimized campaign with embedded video, you’re just filling your audience’s inbox with something they’ll never see.
2. Static image
However, there is a very simple and intelligent way to get your audience to watch your videos. In a simple and straightforward way, you insert an image of your video with the “play” symbol in the middle of it. At a quick glance, the reader will think that it is already the video, but in fact, they will be taken to another page.
And the best part: it works on every email marketing platform and opens in Gmail, Hotmail, Yahoo! and any other service.
A very interesting strategy is to use autoplay on the landing page. This means that anyone who clicks on the video thumbnail in the body of the email will be taken directly to a page where the video starts by itself. This way, you can present the content to the audience right away.
The purpose of the video
Your videos should have a purpose. According to MarketingProfs , there are four reasons to send a video to your audience:
Teach something;
Tell a story;
Speak directly;
Show behind the scenes.
Of course, the type of content and language used will vary depending on your niche. But, basically, this is what you should keep in mind.
Remember that incorporating videos into your campaign can bring an extremely positive return on engagement. But you need to know your audience very well and choose the best possible content for them.
With this in mind, video marketing ends up becoming a great ally in generating content for your email list. Do you agree? Then follow us on Facebook and Twitter to receive more tips like this.
