URL shorteners are regularly used in Digital Marketing as they allow business owners to track how many people clicked on a specific link. They can provide statistical information about the traffic on a website and the performance of a marketing campaign. But these are not the only advantages, here are some more:
Short URLs are more attractive
Shortened URLs have become very common, so it is recommended that you include them in your content. Shortened URLs tend to blend in, while long links tend to stick out in a disproportionate and unprofessional way.
Plus, most people have gotten used to shortening links as it offers them many benefits, such as higher click-through rates and more shares per post. From an aesthetic standpoint, short URLs are more appealing, leave room for more content per post, and are easier to share.
URL shorteners personalize your brand
Shortened URLs can offer a unique opportunity for your business. Several shortening services offer custom domain branding. What this means is that instead of your shortened URL appearing as an Ow.ly or Bit.ly link, you can create your own URL. For example, Time Inc.’s branded URL is “ti.me” and Moz’s is “mz.cm.”
Using custom domains will create more trustworthy interactions with your audience. If a user sees your company name included in the shortened URL, they will have more confidence in the link, as it guarantees that it is safe, credible, and will take the user to the desired site.
The real secret weapon when it comes to URL shorteners is that most of religious email list them offer analytics features, which you'll need to measure your social media campaigns , for example. This way, you'll be able to track your shortened URLs in real-time, to gain insights into audience demographics, engagement rate, and click-through rate instantly available.
Other metrics may include the time and date the link was clicked, what channel it was viewed from, and what type of device it was viewed from.
Bit.ly, for example, allows registered users to access statistics for any link that has been shortened using their service. To aggregate your social data, use a shortening service for all of your links to easily refer to your metrics. With this information, you can easily measure the popularity of your individual posts or your entire campaign.
For example, is there a higher engagement rate on mobile devices compared to PCs? Are you getting more hits from Argentina than from Mexico?
Shortened links Track Dark Social
A growing problem in the world of Content Marketing is the inability to track Dark Social shares. If you think social media doesn’t impact your marketing efforts, think again. Dark social sharing accounts for more than half of all the content you share online.
URL shorteners are one of the few legal tools that grant marketers access to the dark social content feed. Using Bit.ly's tracking analytics feature, for example, will help you monitor the number of shared links that you were previously unable to track.
