Pop-ups have a reputation for being intrusive, but when chairman email list done right, they can be effective tools for capturing leads, driving sales, and improving user experience.
What is a pop-up website?
A website pop-up is a small window that appears on your computer screen when you visit a website or use a specific application. Pop-ups are designed to grab your attention and display information such as advertisements, notifications, or requests for action.
Now that you understand what these are, let’s take a look at seven best practices to keep in mind when setting up your popup campaigns.
The different types of website pop-ups
Wireframe Popups for Websites Poptin
Before we dive into popup best practices, it’s crucial to first cover the different types of website popups . The ones you should be using in your campaigns include exit-intent popups, time-based popups, scroll-triggered popups, welcome popups, and hello bar popups.
Let's take a closer look.
Exit-intent popups
These are commonly used on almost any site owned by someone knowledgeable about online marketing . The goal of a promotion (i.e. a PPC ad or a link to a social network) is to drive traffic to your website.
And the goal of your website is to entice visitors to stick around. But when they don’t, you can use exit-intent popups to change their minds or at least capture their emails before they leave.
Scroll-triggered popups
Maybe you're sending visitors to a blog post, product page, or other landing page . In this case, you can set it up to display a popup when they reach a certain point on the page (i.e. halfway through or at the end).
