It is necessary to investigate and pay attention to positioning strategies or tools to achieve increasingly better results.
If you are trying to position your digital project or venture, one of the strategies betting email list that you cannot fail to develop is SEO , which will help you get your page to appear at the top of search engines.
More and more professionals and entrepreneurs are using SEO tools not only to deliver something truly attractive and valuable to their audience but also to stand out from their competitors and become a reference on the Internet.
That's why we've prepared this post in which we explain each of the SEO tools most used by entrepreneurs and SEO experts today.
Don't be afraid! These tools have very intuitive platforms with which you can gradually do a good SEO job yourself without having to hire third parties or invest a lot of money.
Ready? Let's get started!
SEMRush
SEMRush is a tool that delivers consolidated data on organic and paid searches, backlinks , top keywords, top competitors, and much more.
One of the reasons why SEMRush is one of the most popular SEO tools is because, in addition to having a free version, it offers a complete analysis service for both your page and your competitors' pages.
With SEMRush you can keep an eye on everything related to your competitors' pages: most visited content, which keywords attract the most organic traffic, links, what is working well or poorly for them, etc.
This is a great help for you to offer something better to the readers and make your site gain a better ranking.
Learn more about SEMRush in this post!
Moz
Moz is another of the best-known and most used tools by today's digital entrepreneurs, and this is no coincidence, as it is one of the most complete on the virtual market.
With this tool you can go beyond SEO optimization thanks to its variety of resources and functionalities that help you make more strategic use of keywords, monitor your competitors' sites and attract more organic traffic.
The Moz Pro version allows you to create campaigns and track your results over time. You can, for example, see which keywords have risen or fallen in Google rankings based on the filters you are interested in.
It also offers a lot of insights, such as featured snippet opportunities and the speed of your desktop and mobile pages.
The Site Crawl option also detects errors and problems on your pages, such as duplicate content, long headlines, 404 errors, and much more.
