Do you care about your personal branding or do you think that establishing your personal brand is synonymous with self-promotion?
Have you ever thought about the huge difference that taking care of your brand can make in your career as a content producer, especially if you are a freelancer ?
I did, and I didn't understand anything about it. That's why I laos email list 75226 contact leads proposed a conversation with Juliana Saldanha , a specialist in positioning and communication strategies for personal brands, and I got some valuable insights that I'll share with you now, so if you see any part of the text in quotation marks, you already know who the quote belongs to, okay?
Whether you like it or not, you already have a brand . By expressing your opinion, making a post on Facebook, Twitter, LinkedIn or Instagram, you establish your brand.
That's because, consciously or unconsciously, we are always judging the people around us and, in a way, labeling them. So, when you vent on a social network, publish an article or a photo on another, your brand is being drawn.
But what if you could choose exactly what label you want to have? This is where personal brand management comes in.
What is personal branding?
Personal branding is the management of your personal brand , acting and positioning yourself in such a way that your audience clearly understands who you are and what you offer. In other words, you must know exactly what you want to be remembered for and work to design that image for your audience.
When we think of digital nomadism, for example, it is inevitable to remember Matheus de Souza. The same goes for Content Marketing and Vitor Peçanha . And if you have already taken our Web Content Production course, I am sure that you associate writing for the web with Luiza Drubscky .
These three are examples of very well-built personal brands. But don't worry, you don't need to become a Top Voice on LinkedIn, start a company or record a free course to work on your personal branding.
I'll show you exactly what to do, but first I need to explain a few things.
